TIDBITS OF FLASH REPORTS from Filipino Celebrity Headlines Examiner, HOLLYWOOD, California - While Actor-Congressman Manny Pacquiao tops the list as one of the most promising product endorsers based on the market report of the top corporations in the world, inclusive of Nike, Sony and potentially AT &T and many more, other top celebrities have fallen short of the celebrity hardcore standard of measure. Once such qualifier by the mainstream marketing strategists is built as the basis to keep a good moral image to associate with products and services' marketability.
Floyd Mayweather, Jr.'s Image Downturn
And while celebrity's endorsement enhances products and services' marketability, that's no longer the case of Floyd Mayweather, Jr. who has recently issued racial slur upon Pacquiao. For example, AT & T Incorporated under the chairmanship of Randall Stephenson based in Dallas, Texas no longer expresses interest in Mayweather, Jr's marketing niche appeal. According to inside report, Stephenson says, "Mayweather, Jr. will just destroy AT & T's hold of the Asian market and even of the American market as well."
Meanwhile, the America's premier celebrity and sports talent agency, William Morris Agency, has not issued any statement yet as of press time and its talent director remains numbed over this author's inquiry. The said "blue-chip" Hollywood talent firm has signed undefeated boxing superstar "Money-Pretty Boy" for representation in marketing, licensing and entertainment in 2006.
However, NOPAC Talent, another talent agency based in Florida, chooses to keep Mayweather, Jr. as one of their clients. No word has been issued relative to Mayweather, Jr.'s recent racial rant against Pacquiao.
Source: http://www.examiner.com
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